If you’ve never heard of Ryan Higa, there’s a chance that you may know him by his YouTube channel: nigahiga. Currently the most subscribed channel on YouTube with over 3.7 million subscribers, Higa has created a huge fan base by posting videos of silly skits, parodies and rants.
With his latest video “Nice Guys”, Higa collaborates with fellow YouTube partners Kevin Wu (aka KevJumba) and Chester See to create a song about guys who feel the need to treat their girlfriends badly because of the old saying “nice guys finish last”. The “nice guys” (Higa and Wu) attend a class taught by See, who instructs them on how to pick up girls. They learn how not to wear shirts, to never open doors or pull out chairs, and to drink protein shakes. The absurdness continues as Wu refuses to give his girlfriend (played by YouTube musician Kina Grannis) his jacket in the cold, and Higa literally “moos” at his girlfriend (played by Cathy Nguyen, also a YouTube musician) after calling her fat. Both girls end up frustratingly leaving their boyfriends.
So is there a backlash from the community against Ryan Higa’s sexist and misogynistic views?
Of course not! Higa’s specialty is parodies, and this video is no exception. As the song reaches the bridge, we see a shift to the real message behind this song. As the lyrics say, “But behind the scenes/She means the world to me/I want to tell her that she’s beautiful … But that won’t get her heart”. After the guys see how their “bad boy” image has turned away their girlfriends, they return to their normal nice guy selves and win back their hearts.
So what do you think of the video? Did you find it funny? Offensive? Heartwarmingly charming?